Digital Marketing
Analytics
Analytics & Analysis
“If you can’t measure it, you can’t improve it.” – P. Drucker
The tracking and analysis of data is the cornerstone of marketing. We use a wide range of state-of-the-art analytic tools to gain the knowledge and understanding of how users are finding and interacting with your website and campaigns and turn them into Customers.
Visitors into Customers
Visitor numbers can look good but it is Customers that are fundamental. Understanding how Customers are using the site is key.
Pages of Value
Specific pages on your site are providing the majority of your business. Improve the value of these pages and use this insight to enhance other pages.
Decision-making Metrics
There is rarely a shortage of data but often a shortage of relevant metrics to make key marketing decisions. We use quality metrics to help you cut through the noise.